We all know how social media drives traffic to your brand and how it helps to grow it. Social media ads are one of the powerful tools that we can utilize to make your strategy useful for your business and give them a wider reach. 

Organic social media traffic drives the audience and helps in the longer run. But as per digital marketing experts, social media ads are a rapid way to generate revenue if done right. 

Types of ads to drive social media results:

1. Image ads:

These are one of the most common ads, they are supported by any social media platform. You can find them on banners, in feeds, and in sidebars. They are effective in creating awareness among the audience as they are good at grabbing the audience’s attention. You can add different CTAs with your ads to divert your audience to the page you want. There are certain things that you need to keep in mind while creating image ads:

• You should use high-quality images.

• Use minimal text to convey your message. 

• Try to keep it the same as how you post other content on the feed.

2. Video ads:

An average person watches video content for up to 18 hours a week! This makes video marketing a powerful tool for social media marketing while also reaching a wider audience. Video ads are used to capture your audience’s attention easily, and with the correct SEO techniques, it will help you in promotion as well. 

Every platform requires different dimensions for the ads, and you must make high-quality ads to give your audience a better experience. 

For Instagram, you can use: 16:9 for landscape

1:1 square videos

4:5 vertical videos 

For LinkedIn videos it will be:

Landscape 16:9 

Square video 1:1

Vertical Video: 9:16 

3. Carousel ads:

Carousel ads allow you to show videos and images within a single ad. These ads are most popular on Instagram and Facebook. Also, you can add a description and CTA to every image or video. With these ads, you can tell your brand story or showcase your product details. 

4. Stories ads:

Story ads are supported on Instagram, Facebook, and Snapchat. Stories ads are one of the most effective ways of promoting your business because they are always at the top of your users' feeds. An Instagram Stories ad can comprise a 5-second photo, a 15-second video, or a carousel with different content formats. For these story ads to be effective, make sure you are making them interactive for your audience. 

5. Message ads

Most of the ads appear in the user’s feed, but these ads appear in the message section of the app. like Facebook Messenger or Snapchat. Interested users can click on it, and an automated conversation will begin for them. It helps in giving the user a personalized experience and also promotes their brand easily. You should keep your message simple and directly convey your ideas. 

6. Collection ads: 

These ads consist of a cover image or video followed by more details of your product. Digital marketing experts state that these ads are one of the best for excellent user experiences because users can buy the products then and there, they don’t have to leave the site. 

You can link each image to a separate URL to divert the user on that. They are pretty effective on Facebook and Instagram. 

How to choose?

Among these options, it may become difficult for you to choose a single option. You must make the correct choice so that you can make an effective strategy for your ads. With your lack of experience, you lack the decision-making skills for choosing the ideal strategy. Therefore, a social media marketing agency comes to the rescue. 

An ideal social media marketing agency will help you curate a strategy concerning your business requirements and your budget. 

So, make an effective strategy by choosing an ideal digital marketing agency.